What is a Master Idea?
A master idea is the core being of an organization that guides all constituents into a clear direction. A master idea must be timeless, teach, and articulate a possibility that inspires. A master idea crystallizes the core purpose of a company in a way that is intuitive, optimistic and meaningful in the current environment and provides a moral compass for the company's future direction. It is authentic to the brand, and rooted in the company's ethos, culture and values. Most importantly, its spreading power can ignite the management team, the field, the market, and even society.
Uncovering New Life
Uncovering New Life is the most meaningful and important idea at the core of our company. It the guiding light of who we are, what we do, and why we do it. As a matter of fact, Uncovering New Life may have its own special meaning to each person in the organization or to each client that we do business with. Here are some examples of what "Uncovering New Life" means to some of our constituents...
Associates
The Newton Group ESA is committed to creating opportunity for its associates within an environment of honesty, equality, and respect. It is our hope that this environment will contribute to bettering the lives of our associates and their loved ones. What does "Uncovering New Life" mean to you?
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Clients
All companies stem from an idea that has a life waiting to be uncovered. It is our passion to help our clients uncover the life in their ideas by sharing a powerful message to the right people who can benefit from their ideas. The Newton Group ESA has specialized in working intimately with companies with high ambitions, good core values, and strong business plans. By providing qualified leads, we have been an integral part of helping our clients grow their businesses. However, the most rewarding part of this process is impacting the lives that this idea touched.
Management Team
Our management team, committed to being principled leaders, has worked diligently to make The Newton Group ESA a success built on a platform of strong values. Each member of our management team has special gifts that they would like to share with the world. "Uncovering New Life" to us is about using our gifts to change lives. We believe that by uncovering these gifts, we will inspire those around us to uncover their special gifts. It is our hope that this will make a small dent in positively contributing to this great world that we live in.
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